WhatsApp Now Second Biggest Social Networking Site as Users Cross 2bn
POLITICS DIGEST – The instant social networking messaging app, WhatsApp said on Wednesday it has amassed 2 billion users, becoming the second social media platform in the world to hit that milestone.
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Although the Facebook-owned messaging app did not specify how it calculated the number of users, but said it had 500 million users in 2014 when Facebook Inc bought the mobile-messaging startup for $19 billion to boost its popularity, especially among the youths.
Facebook has been trying to boost revenue from its high-growth units such as photo-sharing platform Instagram and WhatsApp.
It has been building out WhatsApp’s e-commerce tools, as it moves toward monetizing the app. WhatsApp in November launched a feature for small businesses, the main users for WhatsApp Business app, that offered them a “mobile storefront” to showcase their wares with images and prices.
Facebook had about 2.50 billion monthly active users as of Dec. 31, the company said.