Yushau Shuaib: An International PR Expert from the North
By AbdurRaheem Sa’ad Dembo
In the world of Public Relations in Nigeria and beyond, Yushau Abdulhamid Shuaib is a household name. If you have not met him one on one his academic and professional efforts are available in book shops and universities libraries across Nigeria and Africa.
He is the Author of Financial Public Relations: The Nigerian Approach, Tips on Media relations, Crisis Communication Strategies and so on. He has written over 300 articles on Nigeria national newspapers.He is a public affairs commentator on local and international issues
He was born on October,10 1969. He attended Bayero University Kano where he studied Mass communication. He served in Delta State and received by NYSC National Award. He was the Personal Assistant to Gidado Idris during General Sani Abacha military junta. He holds a master’s degree in Public Relations from University of Westminster, London. Currently is the publisher of PR Nigeria and Economic Confidential
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He is a Public Relations consultant to many critical institutions in Nigeria subsahara Africa.In fact, he is everything when it comes to Public Relations as a professional.The Army Public Relations are in collaboration with him, because of his PR dexterity and knowledge. Even the paramilitary organizations are not lagging behind in tapping from his wealth of experience in the PR world.
Furthermore, he had worked as a spokesperson person for government institutions, including the Federal Ministry of Information, finance and Health at different times. Yushau was also Head of Press and Public Relations at the Revenue Mobilisation Allocation and Fiscal Commission (RMAFC) and National Emergency Management Agency (NEMA).
My Big brother, Yushau has received several awards in the field of Public Relations in Nigeria and outside the country, that is an indicator that he is never a local champion in the field of PR. In the words of Jaafar Jaafar Yushau Shuaib is a cerebral PR Expert.
As an undergraduate in Bayero University Kano I slept at Alhaji Yushau’s house at Kofar Famfo in Kano on several occasions. Even during my master’s programme in BUK I did the same. Not only me many Ilorin Emirate students enjoyed the same hospitality from him and his family in Kano even though he resides in Abuja..There is no reward for good other than good. His door is usually open to many. To some who always avoid people because “dem don hammer”, let me remind you that it is not a productive disposition. May God give us the grace to be doing good at all time.
It is never an exaggeration if one opines that his best is yet to come having put so much in his professional and scholarly activities.
